Plans
Email and in-app push each have their own monthly allowance. A dedicated sending IP is provisioned automatically once an account sustains 100,000 sends a month; below that, sending runs on a managed warm pool.
Buying a contact count between two tiers is supported, and the price scales smoothly between them. You get the capabilities of the tier below your contact count and the capacity you paid for. For example, 11,000 contacts costs less than full Growth and carries Launch’s features until you cross 25,000.
Pay as you go
New workspaces start on Pay as you go with a prepaid balance. You top up, and metered actions debit that balance as they happen. The first metered action requires a **10 to $1,000.
A launch is gated on your balance covering it. The charge is estimated up front, then reconciled against what actually sent, if suppression or unsubscribes shrink the audience after launch, the difference is refunded. Every debit and credit is written to a ledger you can review.
When a paid plan lapses, you aren’t cut off, the workspace falls back to pay-as-you-go rates against your balance. Sending only stops when the balance is also empty.

