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Why It Matters

Sender verification helps mailbox providers trust your emails and helps recipients recognize the brand behind the message.

Typical Setup

  1. Open project settings.
  2. Add the sender name and sender address.
  3. Complete the verification flow required by the platform.
  4. Confirm the sender is available for campaign use.
  5. Send a test campaign from the verified sender.

Recommendations

  • Use a sender name users will immediately recognize.
  • Keep sender identities specific to the project or brand.
  • Avoid switching sender identity between related campaigns unless there is a clear reason.

Before Going Live

Verify that the sender is approved, the linked domain is authenticated, and test sends land as expected.