What lives here
Unified profiles
Identity, channels, tags, and on-chain context on one record.
Segments
Reusable groups behind campaigns and automations.
Imports and exports
Bring contacts in from CSV or JSON, and export them back out.
Health and churn
Engagement and risk signals to prioritize follow-up.
Go deeper with Intelligence
Enriching wallets, building precise cohorts with SQL, and saving a query result as an audience all live in Intelligence, and feed straight back into the audience you target here:Wallet enrichment
Portfolio, activity, NFTs, and scores derived from the chain for each wallet.
SQL editor
Query on-chain, audience, and messaging data together for an exact cohort.
Segments from queries
Save any query result as a reusable segment.
Lists and tags
Contacts are organized with lists and tags. Every import lands in a list so its contacts are immediately findable, and tags add cross-cutting labels on top. Both can be renamed or deleted as your taxonomy changes.List hygiene
The audience keeps itself clean automatically:- Double opt-in (on forms) holds a newly captured contact until they confirm by email, so only real, consenting addresses enter the audience.
- Suppression removes hard bounces and spam complaints, and they’re never contacted again.
- ONS+ verification can clean addresses at import or capture time. See Sender Verification.