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Audience is where raw wallet and contact data becomes people you can understand, group, and message. Every record is wallet-first: a contact can exist with just a wallet, with just an email, or with both, and everything you know about them attaches to that one record.

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What lives here

Unified profiles

Identity, channels, tags, and on-chain context on one record.

Wallet enrichment

Portfolio, activity, and NFT data derived from the chain.

Segments

Reusable groups behind campaigns and automations.

Imports and exports

Bring contacts in from CSV or JSON, and export them back out.

Health and churn

Engagement and risk signals to prioritize follow-up.

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Lists and tags

Contacts are organized with lists and tags. Every import lands in a list so its contacts are immediately findable, and tags add cross-cutting labels on top. Both can be renamed or deleted as your taxonomy changes.

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List hygiene

The audience keeps itself clean automatically:
  • Double opt-in (on forms) holds a newly captured contact until they confirm by email, so only real, consenting addresses enter the audience.
  • Suppression removes hard bounces and spam complaints, and they’re never contacted again.
  • ONS+ verification can clean addresses at import or capture time. See Sender Verification.

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Why it matters

In Web3 a wallet alone isn’t enough, and an email list alone isn’t enough. Audience gives your team one operating model across both, so a campaign or automation can target “holds this NFT and opened the last email” without stitching systems together.