Win Back Quiet Subscribers - Onchain Suite Docs

Goal. Spot subscribers who’ve gone quiet, send a re-engagement email to win them back, and gracefully stop emailing the ones who never respond, which keeps your sending reputation healthy. Who it’s for. Web2 teams working from email. The Web3 parallel, catching wallets that show on-chain exit signals, is Win back dormant wallets. Outcome to move. Reactivation rate, and a cleaner, more engaged list.

Prerequisites

A verified sending domain.
Enough history that “quiet” means something (at least a few sends).

Build it

Define the quiet cohort

Build a segment of contacts who haven’t opened or clicked in a while. The quickest way is a SQL query saved as a segment:

SELECT email
FROM contact_360
WHERE last_engaged_at < now() - interval '60 days'
  AND email_unsubscribed = false

Or build the same thing with rules in the segment builder if you’d rather not write SQL.

Send a re-engagement email

Create an automation that triggers when a contact enters the quiet segment, and sends one honest “we miss you” email, a reason to come back, not just a nudge.trigger (entered Quiet segment) → send email (We miss you)

Give them a beat, then decide

Wait a week, then branch on whether they re-engaged:→ wait 7 days → branch (opened or clicked → tag Reactivated | else → tag Unengaged)

Sunset the ones who stay quiet

Contacts tagged Unengaged should drop out of your regular sends. Suppress them or move them to a low-frequency list. Continuing to email people who never open is the fastest way to hurt deliverability for everyone else.

Activate and publish.

As with any automation, both are required.

Test

Add your own address to the quiet segment (or lower the window to a day for a test), and confirm the re-engagement email arrives and the branch routes you correctly when you do or don’t open it.

Measure

Reactivation rate: share of the quiet cohort who opened or clicked the win-back.
Deliverability trend on the campaign report, it should improve as you stop emailing the unengaged.
List health in Health and churn.

Variations

Offer an incentive. A discount or a “here’s what’s new” can lift reactivation.
Preference center. Let people choose fewer emails instead of leaving entirely.
Web3 parallel. Watching for on-chain exit signals instead? See Win back dormant wallets.

​Prerequisites

​Build it

​Test

​Measure

​Variations

Prerequisites

Build it

Test

Measure

Variations