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Goal. Catch wallets that have rewards to claim (or stake sitting idle) and nudge them to act, which brings dormant users back on-chain. Who it’s for. Web3 protocols with staking, yield, or rewards. Web3-only by nature. Outcome to move. Claim rate, and reactivation of idle wallets.

Prerequisites

Build it

1

Build the 'unclaimed' cohort

Build a segment of wallets that staked but have gone quiet, a good proxy for rewards worth claiming:
2

Nudge them in-app and by email

Run an automation off that segment:trigger (entered Unclaimed segment) → send in-app (You have rewards waiting) → branch (has email → also send email)
3

Stop once they claim

Watch the contract with the Rewards claimed on-chain preset, and tag wallets Claimed when they do. Exclude Claimed wallets from the segment so you only nudge the ones still sitting on rewards. See Contract-based flows.
4

Activate and publish.

Both are required.

Test

Add a wallet you control to the cohort, confirm the nudge arrives, claim with it, and confirm the Rewards claimed trigger tags it and drops it from the nudge.

Measure

  • Claim rate among nudged wallets versus a holdout.
  • Reactivation: did claimers go on to do more on-chain?
  • Value claimed that would otherwise have sat idle.

Variations

  • Restake prompt. After a claim, nudge them to restake.
  • Tier by size. A large idle position may warrant a more personal reach.