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Goal. Drive claims on an airdrop: tell eligible wallets it’s live, remind the ones who haven’t claimed before the window closes, and confirm each claim, all without nagging wallets that have already claimed. Who it’s for. Web3 teams running a token or NFT airdrop. Web3-only by nature. Outcome to move. Claim rate, and the activation that follows a claim.

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Prerequisites

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Build it

1

Announce to eligible wallets

Run an automation off your eligible segment the moment the claim opens:trigger (claim window opens) → send in-app (Your airdrop is live) → branch (has email → also send email)
2

Remind the unclaimed

Watch the claim contract with the Token acquired on-chain preset, and tag each wallet Claimed when it claims. As the deadline nears, remind eligible wallets that aren’t tagged Claimed:trigger (Date reached: 2 days before close) → audience = eligible NOT tagged Claimed → send in-app + email (Last chance to claim)See Contract-based flows.
3

Welcome them after they claim

A claim is a great first moment. Chain it into a short welcome, and point new holders at what to do next, hold, stake, vote. See Welcome a new wallet.
4

Activate and publish.

Both are required.

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Test

Add a wallet you control to the eligible segment, confirm the announcement and reminder, claim with it, and confirm it’s tagged Claimed and excluded from further reminders.

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Measure

  • Claim rate over the window, and the lift from each reminder.
  • Post-claim activity: did claimers go on to hold, stake, or vote?
  • Unclaimed at close: who to follow up with, or learn from.

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Variations

  • Expiry urgency. A countdown in the final reminders tends to lift claims.
  • Email capture. Use the campaign to invite wallets to share an email through a capture form, so you can reach them beyond this drop.